Revenue Analytics
BRAND DESIGN + ASSETS | 2019
STUDIO SCIENCE
Revenue Analytics knows how to leverage deep strategic experience, analytical rigor, and flexible technology to deliver intuitive answers and bridge the gap between needs and results
From needs to results
This new brand was a true “turning the corner” from a traditional firm to a software focused product. Interlacing the re-positioned brand strategy with the visuals, we knew that a connective line between “needs and results” would offer a multitude of modern illustrations. The logo design was strategically made with these characteristics in mind, creating a mark that is confident, slightly edgy, and very straight forward. These three curved lines in the logo symbolize that upward movement; connecting the beginning of the journey to the top of the mountain.
Our goals, Excel documents, calendars, invoices, and so much more exist on a line path… is it always straightforward? Perhaps not, but the right software helps you see the twists and turns ahead of you.
Make the move from obsolete to optimal
The line is an abstract representation of the bridge between where partners begin and where they want to be. The compositions highlight that journey along the line, standing in for their product, financial goals, where the RA software informs their decisions, and finally the ending result.
When it came to modernizing the product and website, the UI kit and usability guidelines echoed the same strategies built into the brand. Because the brand had been built with the software in mind from the beginning, creating our design pack was straightforward and rewarding.
From
Complex to Clear
TAKEAWAYS:
At times traditional companies are ready to take their traditional brands into the modern world. With this project, we were able to make bold steps into bright RGB colors and thin-line icons because our client was excited to move their company into the next phase of it’s life. Being able to recognize what stage your client is in and how to excel within those parameters is incredibly important for the success of the final design.