Dwellane
BRAND IDENTITY + STRATEGY | 2021
STUDIO SCIENCE
Homebuying with the knowledge of the locals. You’re not simply buying a home, you’re buying into a neighborhood.
Helping homebuyers find the right home, in the right neighborhood, with the right agent.
The process of finding and getting to know your neighborhood—with the help of the best realtors around.
Dwellane offers you the best view in collecting every local shop, bloc party, and front yard, compiling a broadened perspective of what your future neighborhood will look like from your porch. Whether you wish to look independently or with the guidance of our local experts, this product is made for the Indy native and beyond.
Dwellane is the intersection between home and community.
The use of line segments and paths create a strong, recognizable visual language that is fundamental to the Dwellane identity. The connecting line and boxes represent our gridded city blocks and the streets that join us all.
We can arrange these boxes or lines at varying levels of complexity but must retain at least one intersection. The enclosed areas can easily be used for text, photography, or color.
Discovering Indy with the Locals.
TAKEAWAYS:
From the naming process through branding visualization, working with such a collaborative client, and building the final product, this project further reminds me that taking risks in design can have such rewarding outcomes.