MHC
BRAND DESIGN + ASSETS | 2020
STUDIO SCIENCE
For organizations with complex content and processes striving to modernize, MHC is a leader in content-focused intelligent automation solutions that simplify your communication and information exchange.
“Our Commitment
is Your Superpower”
MHC prides themselves on their commitment to their customers and the new brand compliments that warmth and energy. The MHC color palette speaks directly to the boldness of their people while balancing the sophistication of their product, and the vibrance of their community.
Just as MHC guides their customers forward, so do their visuals—energetic arrows and pills represent the partnerships and progress moving forward everyday.
Moving Forward, Compromise is key.
The collaborative process with any client can at times be tenuous. It’s one that requires trust and confidence, yet can still falter even in the best scenarios. This partnership was one based in plentiful research, growing trust, and hope for a modernized brand. The logo below is not the logo they eventually moved forward with, but it is the one that we created to symbolize everything we’d collaborated on.
Mastery Honesty Creativity
TAKEAWAYS:
Not all design solutions are straightforward and objective. When the project tapers down to the final hours, what is most important is the happiness and confidence of the client. While we had a difference in logo opinions, it was an opportunity to remember that the final design needs to be something the client finds ownership in.