Bake Sale Indy
BRAND IDENTITY + ASSETS | 2023
KICKS DIGITAL MARKETING
How to establish a bakery brand that feels like it has the warmth of a 100-year-old neighborhood staple.
Pastries you’ll love, names you can pronounce.
Bake Sale Indy is all about bringing fantastic French staples in the most down-to-earth way. Taking on elements from the American diner of the 50’s as a nod to our roots and comforting neighborhood haunts.
The brand effectively stands between nostalgia and modern trends, echoing hues of popular brands like Starbucks while balancing script and illustrations that transport us back in time. Distinct and familiar, old-world yet contemporary, soft and yet edgy. Utilizing bright imagery of baked goods, retro fonts, and swooping lines, this brand is strengthened by it’s foundation in traditional dining and Americana.
Damn Good Baked Goods.
TAKEAWAYS:
There is a constant push for what is new, in style, and edgy. When you’re looking to build a brand that recognizes what has come before it, embedding the past inside the present is incredibly important. In creating a brand that respects those wonderful conventions of the past, we were able to bring new flavor to an old favorite recipe.