“Being Human Is the New Black”

I wish I could remember who said that this morning at Content Marketing World. I suppose if I were to dig through tweets, I could probably find it. But I’m lazy, my brain is mush and I’m heading to the gym to work up a good sweat before being a bum and ordering room service. But today’s message was clear: It’s not enough for a company to have a blog or tweet. Real people want interaction with other real people.

Day two — our first full day of sessions, networking and eating — went as well as I had hoped and expected. I attended sessions focused on small businesses and storytelling, content marketing to your own internal audiences and even heard a pretty good Grover impersonation. I’ve got pages of notes that I hope I can turn into great blog posts not only for me here but for Creekmore as well. And I think what I’m learning is going to be beneficial for clients too. Maybe by the time I get off of the treadmill, it will all have itself worked into a nice editorial calendar and the posts will just write themselves!

Until then, a few pictures.

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